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The perfect combination of tradition, function, and sustainability
Slim, elegant, rich in tradition: The Schlegel bottle – also known as the Rhine wine bottle – has been a defining component of the wine landscape in Germany, Austria, and Switzerland for centuries. However, behind the classic design lies far more than just an elegant shape. Its versatility in color, form, and equipment makes it a contemporary packaging solution with character.
A design with origin and stylistics
In the Austrian wine industry, the Schlegel bottle has established itself particularly in regions like the Wachau, Kamptal, Kremstal, Wagram, as well as parts of the Traisental and Weinviertel. The reason lies not only in tradition but also in the wine style: The clear, precise, and often mineral character of the local white wines harmonizes perfectly with the slender, elegant bottle shape. It highlights the profile of the wine – both visually and sensorily.
More than just green – Color diversity for individuality
Even though olive or antique green are among the common standard colors, there is a larger color palette. Special colors like blue or emerald green provide the opportunity to differentiate products specifically – even if they are now only sparsely available. Especially with limited editions or special lines, the choice of color can become a visual brand message.
Mouth Finishes & Closures – Where Function Meets Design
Schlegel bottles are available with various mouth finishes – including BVS, MCA, and cork – offering a wide range of application possibilities, from traditional cork-sealed wines to screw cap solutions and modern export formats.
When paired with suitable closures, they create a cohesive and elegant overall presentation. We offer a broad selection – from simple aluminum screw caps to custom-finished capsules.
Particularly noteworthy are DIAM corks and Stelvin BVS screw caps: both deliver outstanding quality and sealing performance, along with extensive customization options. Whether embossed, printed with a logo, matched to a color scheme, or featuring a special coating, the closure becomes a powerful platform for your brand message and complements the Schlegel bottle with style. This not only ensures functionality but also enhances the aesthetic and communicative impact of your Rhine wine bottle.
A stage for your brand
The Rhine wine bottle offers not only practical advantages but also significant potential for brand differentiation:
- Strong shelf presence through its elegant silhouette and premium appearance
- Visual communication of traditional values such as origin, craftsmanship, and authenticity
- Creative freedom through special colors, embossing, reliefs, and customized closures
- High recognition value for consumers consciously seeking quality
Create your very own personal bottle with Müller Glas+
Müller Glas+ offers you the opportunity to design your bottles and closures according to your specifications – from shape to finishing. This way, you create packaging that not only protects but also tells your story.
Conclusion
The Schlegel bottle – or Rhine wine bottle – is a true all-rounder: traditional yet modern, functional yet individual. It offers space for brand presentation, differentiated at the point of sale, while meeting the highest demands for sustainability and quality.
With Müller Glas+, you can design your bottle to be as unique as your wine.
Perfectly packaged - transport and gift boxes - available in various designs and customizable with Müller Glas+.
The Rhine wine / Schlegel bottle: Versatility in color, shape, and design
Die umfangreiche Renana-Serie besticht nicht nur durch ihre Formgebung.
